HVAC Branding & Marketing Fundamentals 2.7.24

Let’s face it, HVAC is not exactly a “sexy” industry (meaning: consumer interest tends to be low), so you need to be especially strategic about how you market yourselves. Often, busy dealers practice “reactive marketing,” instead of developing a plan, calendar, and annual budget. This can result in not getting quality leads and referrals, being unsure of the best way to spend marketing dollars, uncertainty about performance of dollars spent, and operating without an annual plan.